Author, Speaker, Mental Performance Coach

National Sports Writer

Meet Ahmard ~


Ahmard Vital is a sports media analyst who evolved into a keynote motivational speaker and author. After nearly a decade of studying the success habits of high achieving athletes, he developed principles that are shared in his keynotes for football programs, sports leagues, companies and organizations across the country.


With his core concept of “Awaken the Baller,” Ahmard highlights the strategies used from the research of blue-chip level athletes’ mental attitudes, which is documented in his book Awaken the Baller Within. Dream building, goal setting and a relentless belief are the tools by which Ahmard teaches and equips athletes and individuals to become great in their chosen professions.


To take the things to the next level, Ahmard earned the title of Certified Mental Coach in February 2013 through Extreme Focus, a program founded by Dave Austin and Roger Anthony. His teacher, Austin, has been, and continues working with major league baseball, professional football players and tennis pros.


As a national sports writer, Ahmard was a college football recruiting analyst for Scout Media/Fox Sports. He is a staple on Fox’s High School Scoreboard Live as an expert on Houston area prep football and is featured on several national and local radio broadcasts including Yahoo Sports Radio and the Texas Sports Radio Network. Ahmard has written articles and been quoted in publications like the Houston Chronicle, Dave Campbell’s Texas Football, the Pittsburgh Tribune-Review and the Dallas Morning News.


Once Ahmard transitioned into a speaker, he made several rounds throughout high school locker rooms and sports camps in the state of Texas. In 2015, he released two DVDs: Wake Up a Winner and Winning Tells the Story. Why Wait to Be Great and the Top 4 Reasons Athletes Sabotage Their Success are two of the newest keynotes that have been produced as audio products.


Ahmard also partners with the VIP Group, an organization dedicated to helping people reach maximum potential. With the group, Ahmard published an inspirational blog titled, “Vital Thoughts for Life,” which was a must-read for progressive individuals seeking immediate change. With VIP founder Arthur J. Johnson II, Ahmard collaborated on three CDs– The Power of One (two-disc) and The Power of Faith: Time to Get a New Act.


When Ahmard is not writing or speaking, he is usually involved in some type of fitness activity. In fact, Ahmard is a certified group fitness instructor, and teaches indoor cycling and boot camp at several health clubs in North Houston. 





Dream Building

Goal Setting


2010 - present

2010 - present


“To say that Ahmard Vital's impact on our team was powerful is an understatement. Ahmard possesses a gift. His ability to connect with the psychological level of the student-athlete is profound.  His ability to see into the mind of the competitive athlete and dissect the moving parts to create meaningful strategies that unify team and strengthen their inner belief system is nothing short of remarkable.

Brandon Carpenter - Football Coach, Tarkington High School


"Anyone looking for a dynamic speaker should book Ahmard. He’s going to ask all of the questions so that your session will be specific to your needs. I couldn’t have asked for a better opportunity than we had last night. Our athletes got to hear from a guy who’s been in their shoes and can relate. He wants to help athletes make their opportunities a reality."

Hanna Lantz, Coordinator of Student-Athlete Services/Senior Women Administrator, Texas A&M University- Kingsville


 "Ahmard has made it his life's work to assist athletes to help them take their game to the next level. Coach (Stephen) Hill and I have known Ahmard for a number of years and know that he is highly invested in helping athletes reach the level of play, which he has witnessed from other (successful) athletes he has worked with in the past. You have the opportunity to take in some valuable information. So be open-minded as he shares the principles with you that have positive and proven results."

Jason Kimball - St. Pius X Athletic Director


"Today was a short lunch session, but I’m looking forward to hearing Ahmard speak again. He has some unique ways in which professionals can think about their lives, and how they can better relate to the employees they lead. I’m definitely going to recommend him to speak at our longer organization meetings."

Blanche Bond - Coordinator, Association of Talent Development, CTN, Southeast